App of the Week – Meerkat
Published on March 10, 2015
Meerkat is the latest iPhone craze - an app that lets people stream video of themselves or their surroundings, wherever they are, at an instant. It is fairly straightforward - sign in with your Twitter account, sign up to follow people based on popularity and personal account preferences, and you're in - ready to view and share broadcasts.
Watch, comment on, retweet, and like streams. GeekWire aptly describes this combo as a mix of Twitch and Ustream, while optimizing the experience for mobile users.
The experience is entirely live - what you record doesn't get saved. Users that don't catch the stream simply miss out.
For now, the experience is pretty low tech and easy to process, and provides a fun user-friendly experience. We will be sure to keep an eye on this app for the months to come!