Client Success Story: G&G Law Offices
Published on August 21, 2019
G&G Law Offices
The attorneys and staff of Chicago’s G & G Law Offices know a thing or two about good business. As small business lawyers with clients throughout Chicago’s neighborhoods and suburbs, G & G works with small business owners just starting out, as well as established organizations with millions in revenue.
As a 21st-century neighborhood law firm, G & G Law is known for thinking outside the box, incorporating technology and automation to make their services more efficient for their clients, while always maintaining a close personal connection and developing lasting professional relationships.
G & G Law Offices needed a brand refresh and a website that spoke to who they were - locally focused, trustworthy, deeply knowledgeable, and truly accessible to business owners at every stage of their professional journey. G & G’s principal, Michelle, wanted a brand that could be easily identifiable, and help promote their pride in being a woman-run business.
Working closely with the G & G Law team, Geek Chicago led a branding refresh for the office, including creating a comprehensive style guide complete with new typography, color guidelines, brand imagery, icons, and more. Our design team’s goal was to modernize the look and feel of the G & G Law website, while illustrating the distinctive voice and character that make this legal team so unique.
After the design phase, our development team rebuilt the G & G website to client specifications. Our focus was on improving the flow and functionality of the site, including updating the site’s navigation, improving contact functionality, streamlining calls to action, and building out an extensive SEO-optimized education hub, blog, and resource center for site visitors.
After launching the site, Geek Chicago has maintained close contact with the G & G Law team, to answer questions, oversee updates, and assist with site additions, as requested.
Working closely with our friends at G & G Law Offices, Geek Chicago:
- Coordinated a full branding refresh, including producing new icons and imagery
- Designed and developed a new brand website with a focus on visual clarity, flow, and lead generation
- Improved site functionality, including more functional contact forms, navigation, and blog pages
- Designed and built a new SEO-focused education hub
- Managed ongoing additional site updates and edits