Client Success Story: Gunderson Law Firm

Published on July 4, 2019

Gunderson Law Firm’s Story 

Based in Chicago’s Roscoe Village neighborhood, the talented attorneys and staff of the Gunderson Law Firm pride themselves on providing their clients throughout the Chicago area with exceptional legal representation and services in the areas of bankruptcy, real estate, and personal injury law. 

As principal attorney Michael Gunderson likes to say, this is a firm that is “committed to providing the advocacy you need - without the attitude you don’t.” 

Our Mission

When the Gunderson Law Firm came to Geek Chicago, our mission was clear. We had to translate this firm’s broad experience, extensive knowledge base, and client-focused perspective into a functional digital presence, one that allowed the Gunderson team to connect with a wide range of clients – including individuals, families, and businesses small and large. 

Our approach was multifaceted, and included a branding refresh, a website rebuild, and ongoing multiplatform content creation efforts. 

First, our design and development associates oversaw a complete revamping of the Gunderson Firm’s website, including refreshing the firm’s visual branding with a modernized logo and fresh imagery that highlighted the firm’s Chicago pride and true neighborhood roots. 

With new design elements in place, our developers rebuilt the firm’s site with an emphasis on creating a streamlined user experience, including improved site navigation, a superior blog section, and a more accessible contact form. 

Meanwhile, our content marketing team has transformed the Gunderson Law Firm’s outreach efforts, including creating SEO-focused blog content for the site and implementing an organic, content-focused social media marketing strategy designed to increase reach and engagement.  


Since launching its new website and revamping the Gunderson Firm’s approach to SEO and social media, we have seen incredible results in a short span of time, including: 

  • Top Google page rank for multiple high-value keywords 
  • Consistent, sustained growth in organic web traffic
  • Increased reach, engagement, and audience growth on social media channels