Client Success Story: Windy City Home Inspection, Inc.
Published on July 2, 2019
Founded in 1999, Windy City Home Inspection, Inc. has been educating home buyers through the home inspection process for 20 years. One of the fastest growing home inspection companies in the country, Windy City Home Inspection puts a strong focus on customer service meeting and exceeding client expectations. Led by founder Jarrod Spadino, Windy City Home Inspection is certified by the American Home Inspectors Training Institute and backed by a consulting team with more than 60 years of industry experience.
Jarrod and office manager Christina Lis came to Geek Chicago with the goal of completely modernizing Windy City Home Inspection’s digital presence, including refreshing their branding, building a new website, and revamping their content marketing efforts. The team at Windy City Home wanted a website that reflected their rich history and continued commitment to excellence, while highlighting the company’s pride in being a veteran-owned business.
Working closely with Jarrod and Christina, Geek Chicago coordinated a complete brand refresh, including creating a new logo and visual palette for the company. Our web design team then laid out a brand new Windy City site, with an emphasis on making the company’s deep bench of resources and content as accessible as possible.
Our development team efficiently brought this new site to life, emphasizing page speed, search engine optimization (SEO), seamless contact forms, and mobile functionality. After launching the site, Geek Chicago has maintained close contact with the Windy City team, to answer questions, oversee updates, and assist with site additions, as requested.
Along with the launch of Windy City’s new site, our content marketing team has implemented a refreshed inbound strategy, including creating SEO-focused longform content and managing organic social media efforts on Facebook and Twitter.
“Jason and his team are phenomenal - they are so easy to work with!,” says manager Christina Lis. “They made the seemingly daunting task of updating our brand and creating a new website painless, and the transition was seamless. Furthermore, their continued content marketing program is doing wonders for our business. We would absolutely recommend this team to anyone!”
Since relaunching their site and beginning content marketing efforts with Geek, our client has achieved:
- Sustained increase in impressions and clickthrough traffic from organic search
- Sustained increase in website traffic from social media channels
- Sustained increase in on-page conversions
- Sustained increase in organic reach, impressions, followers, and engagement rate on managed social media channels