Digital Marketing

Published on December 4, 2013

Geek Chicago offers a range of custom services for businesses of all sizes. We know that each of our clients is different, with specific needs that showcase their strengths and speak to their industry; this chart is merely a means to an end, and we’d love to talk over plans in more detail!

Why Digital Marketing?

Digital marketing is the use of electronic media to promote a product and secure leads.

It frequently involves strategies from a variety of platforms: social media, website blog pages, and email (to name a few). Digital marketing provides several invaluable qualities:

  1. It builds and bolsters your brand.
  2. It offers convenience and efficiency by reaching consumers where they live.
  3. It provides measurable data and actionable goals
  4. It puts the consumer in control, increasing brand loyalty.
    • Social Media Support

      • Geek Chicago will copy-edit, format, and schedule client- provided content to 4 social media platforms ongoing:
      • ● Facebook (2-3/day)
      • ● Twitter (3-4/day)
      • ● LinkedIn (3/week)
      • ● Google + (daily)
      • Additional options:
      • - Add social media platforms
      • - Varied client collaboration on content generation
    • Starts at $180/week

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    • Basic Content Creation

      • Includes Social Media Support plus:
      • ● Write 1 weekly industry-specific article - with custom content, a high-def copyright safe image, to supplement client content
      • ● Share current and past content across social media
      • ● Create and distribute Monthly Digital Newsletter
    • Starts at $365/week

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    • Comprehensive Content Creation

      • Includes Social Media Support plus:
      • ● Write 2 weekly industry-specific articles - with custom content, includes high-def copyright safe images
      • ● Share current and past content across social media
      • ● Create and distribute Monthly Digital Newsletter
    • Starts at $575/week

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    • Full Suite Content and Social Media Support

      • Content and social media includes:
      • ● All of the services of the “Comprehensive Content Creation”
      • ● Two-way social media support, responding to inquiries, retention-style support
      • ● Social Media Marketing (SMM) Paid Promotion of posts
    • Call or email to discuss your specific needs.

    • Contact Us Now
 

Our digital content strategy is driven in collaboration with our clients, and guided by five keys to success:

  1. Helpful content equals happy consumers.
  2. Overly complex strategies get left on the shelf.
  3. Sometimes a glance is the only chance your content may get
  4. "Great content stems not from passion, but from perseverance." (we lifted this from our friends at Hubspot)
  5. Content that goes unshared is rendered useless.

What does this all mean? We explain further in our post: What You Need to Succeed at Content Marketing (and What You Don't)

Some other articles we’ve written for ourselves that may help:

  1. How Blogging Drives Customers to Your Website (here’s the slideshare if you prefer.)
  2. Is Social Media Replacing SEO?
  3. Solve Your "SEO Problem" With a Solid Content Marketing Strategy
  4. How to Repurpose Your Quality Content
  5. Social Media and Sharing Strategy for Businesses of Any Size

Let's have a conversation today about retaining your current customers - and reaching your new ones.