Gadget of the Week – Everything (RED)

Published on September 7, 2017

Could your next gadget splurge actually help make the world a better place? Make your life easier and do some good by buying (RED)!

Founded in 2006 by Bono and Bobby Shriver, (RED) is a charity organization that partners with brands and companies to raise money for the fight against AIDS around the world. According to the organization, (RED) has helped generate more than $465 million for The Global Fund to Fight AIDS, Tuberculosis, and Malaria and in support of HIV/AIDS grants in countries around Africa.

All told, (RED) has helped more than 90 million people gain access to HIV/AIDS prevention, treatment, counseling, testing, and care services.

The best part? To support this inspiring organization, all you have to do is purchase the gadgets and goodies that are already on your wishlist; as long as you buy the (RED) branded version of the product, the partner organization will make a contribution.

What (RED) goodness can you get your hands on right now?

This is just a small sample of the (RED)-branded merchandise on the market right now. For serious Apple heads, we’d also encourage you to go peruse Apple’s store, as just about every iPhone and iPad accessory you can imagine comes in a (RED) varietal, from covers to charging docks.

For more on (RED) and their many corporate partnerships, we encourage you to check out their full site, here. To talk tech, gadgets, or digital marketing for activists and non-profits, don’t hesitate to drop us a line! Feel free to get in touch on Facebook or Twitter today!