Client Success Story: FourStar Wealth Advisors
Published on August 29, 2019
FourStar Wealth Advisors is a Registered Investment Advisor firm headquartered in Chicago, with advisors located in offices around the country, including Massachusetts and Nevada. FourStar Wealth Advisors takes an independent and client-focused approach to wealth management and financial planning, helping their clients define what is most important to them and then formulating the strategies that are suited for their needs, whether they are accumulating wealth or investing for income, solidifying a retirement plan, or devising a distribution approach that meets their lifestyle and legacy goals.
FourStar Wealth Advisors is a next generation wealth advisory firm, focused on using new and innovative technologies and finding creative ways to communicate with their clients. FourStar came to Geek Chicago looking for a modern site that spoke to their independence and their commitment to industry-leading innovation.
Working closely with the corporate team at FourStar, Geek Chicago coordinated and led a complete branding refresh for the company, including creating a comprehensive style guide complete with new typography, color guidelines, brand imagery, logos, icons and other key visual assets. Our design team’s goal was to modernize the look and feel of the FourStar website, with a sleek yet handcrafted look that would help to capture the independent spirit and professionalism that has earned this company national acclaim.
After the design phase, our web development team built a faster and significantly more mobile-friendly FourStar website, with a focus on improving the flow and functionality of the site, streamlining site navigation, building a more robust staff directory, improving on-page SEO, and perfecting call to action items and contact forms across the site.
At the client’s request, we have also provided ongoing education on making future updates and edits to the website, including providing best practices for CMS and landing page management.
"It was a very professional process, full of disclosure at all levels,” says founder and CEO Brian Kasal. “The team kept us focused on getting the website launched!"
Working closely with Brian and the FourStar Wealth Advisors team, Geek Chicago:
- Coordinated a full branding refresh, including a redesigned company logo and visual assets
- Designed a new website with a focus on visual clarity, flow, and ease of use on desktop and mobile devices
- Developed new site with focus on streamlined navigation, improved functionality, on-page search engine optimization, and a more robust content management system
- Provided education and training to client on performing ongoing site updates and content edits in-house