Get Your Digital Ducks in a Row: 4 Impactful Marketing Resolutions for Small Businesses in 2024
Published on January 12, 2024
Welcome to the roaring twenties of the digital era, where hashtags are the new high-fives and algorithms hold the keys to the kingdom. But the plethora of platforms, apps, and martech can overwhelm even the savviest small business owner.
Geek Chicago is here to help. Just like it’s never too late to leverage the digital dynamic as an affordable way to boost your brand’s profile, there’s no time like right now to sit down and make your marketing resolutions for 2024.
Resolutions aren’t just for those who want to lose weight or ditch bad habits. Making a plan for the future can be a powerful tool for embracing a growth mindset and increasing your innovation. Say goodbye to outdated strategies and embrace the future with these four massively forward-thinking solutions from your friendly Chicagoland industry insiders.
Resolution #1: Commit to Content Consistency
We get it — content marketing often feels like just another item on your mile-long to-do list. Coming up with new topics, writing posts, and promoting them on social media requires real time and effort. But here’s the tea: consistent content marketing pays dividends in the long run by boosting your site’s visibility, generating leads, and establishing expertise.
So put on your big kid pants this year and set a reasonable goal for posting regularly on your blog and social media. We recommend starting with two articles and 8-10 social media posts per month as a solid baseline. Putting your ideas on a calendar can help you stick to your schedule.
But how do you come up with ideas that appeal to your target audience? The US Chamber of Commerce has developed A Complete Guide to Content Marketing to help you get started on the right foot. Captivating true stories, personal videos and pictures, and behind-the-scenes sneak peeks are all stellar ways to create an authentic brand voice.
Once you build a reputation for delivering frequent, relevant material, your momentum will snowball into more web traffic, subscribers, and sales. Consider it an investment into your future revenue streams (you can thank us later).
Resolution #2: Optimize Your Site for Speed and Scrolling
Here’s a scary stat: back in 2017, Google found that 53% of mobile site visitors will leave a page that takes over 3 seconds to load. Unfortunately, the vast majority of small business websites are still not properly optimized for mobile, 7 years later. That means you could be losing tons of potential customers without even realizing it.
Put speed optimization high on the 2024 priority list. Here’s how:
- Test your website on mobile devices and track load times.
- Identify any bulky images, videos, or web fonts that make things crawl.
- Enable browser caching and compression.
- Eliminate render-blocking resources and implement a dynamic serving solution like responsive images.
With some TLC, your business will soon have mobile site speeds fast enough to make Sonic the Hedgehog jealous.
Resolution #3: Cultivate Reviews, Testimonials, and User-Generated Content
Online reviews aren’t just for picking restaurants anymore. A staggering 93% of customers now read reviews before making purchasing decisions. And brands with more 5-star ratings rank higher in local search results. Still wondering if you should bother cultivating glowing reviews? Absolutely!
Set aside some dedicated time in 2024 to get your review house in order. Start by auditing review sites like Google, Facebook, and Yelp to understand what customers currently say about your business. Then develop thoughtful responses to demonstrate you listen and care, even for less-than-5-star feedback.
And of course, politely encourage happy clients to leave positive reviews or testimonials to boost your rating. It’s also wise to utilize surveys, contests, and social listening (more on that below).
Resolution #4: Fine-Tune Your Social Media Persona
Raise your hand if you’re feeling overwhelmed by the ever-growing list of social media platforms. 🙋🏿🙋♂️ Us too!
The sheer number of options — from old staples like YouTube and Facebook to up-and-comers like Threads and Mastodon — is downright dizzying these days. Rather than wasting energy trying to adopt every hot new app, focus your 2024 social strategy on quality over quantity.
Take a deep dive into your current follower demographics and engagement rates on each platform. Then double down on the 2-3 that best serve your target audience. Refine your on-brand messaging and establish a memorable and trustworthy brand voice to spark meaningful conversations. You’ll gain way more traction with refined efforts on proven platforms vs. stale, sporadic posts across too many networks.
You can also enhance your online cred with a bit of social listening — it’s the art of digitally eavesdropping on conversations around your brand or content pillars, and “extracting insights to help inform your future marketing efforts,” according to Search Engine Journal. Getting to know what your customers desire can inspire new product ideas and create a framework for developing content that turns browsers into buyers.
Bonus Resolution: Embrace Data-Driven Decision Making
Since the pandemic, the business world has undergone a seismic shift. Consumers now expect omnichannel communication, instant smartphone gratification, and brands that project honesty and authenticity.
Many small businesses are struggling to thrive in an increasingly competitive landscape. Riding the wave of the latest technology, offering a unique customer experience, and promoting relevant and useful content will significantly improve your bottom line.
We hope these 4 totally achievable resolutions give your hustle new life in 2024. And if you’re feeling inspired to seek professional assistance, we’ve got you covered. Our boutique firm is a small business too, so we understand how to harness the power of digital marketing to deliver real, affordable results. Give us a buzz today to start growing your audience tomorrow!