How to Repurpose Your Quality Content
Published on February 9, 2015
Quality content - and a lot of it - is the key to drawing traffic in our digital society. Marketing departments of small businesses are finding themselves increasingly pressured to increase activity across social media platforms, which means regularly producing engaging and shareable material.
It can feel overwhelming and time-consuming, to be sure. However, the answer to this problem isn't to write more frequent, at the expense of lower quality posts. In fact, it is best to spend time writing the most engaging content you can, and re-use this same content in many different ways.
Here are 6 fantastic ways you can repurpose your quality content across multiple online genres, recently outlined by HubSpot.
1. Email Newsletters
A great way to maintain connection with your blog readers is to send out an email newsletter with your content. This method is a solid inbound marketing tactic, as you are giving something useful to your community of prospective clients in place of asking for a buy.
Repurposing your blog content in an email format is a great way to reach other readers who may check their email every day, but tend to avoid social platforms, say, while at work. Email newsletters create a helpful readers digest and will boost more traffic to your website.
Bonus Tip: If you're unsure where to begin your newsletter campaign, MailChimp offers a free newsletter generating platform which has the ability to pull in your Blog content through a recurring RSS-based newsletter.
2. Multi-Platform Social Media Posts
Quality content directly lends itself to social media marketing. Your content most likely houses quality images, quotes, engaging snippets of information, statistics, questions, and more that can easily be used when you share your blog on social media.
Re-purpose the full capacity of your blog by using this information to share your blog in variety of ways. Simply sending out the title of your blog post over and over again can start to feel redundant by your social media community, so spice it up! Use a quote one day, an image another, a provacative question another... the options are endless.
Don't forget to share your content across multiple networks! Facebook, Twitter, Google+, and LinkedIn are the golden 4 which all businesses should be active in. Use a social media scheduling service, like Hootsuite or Buffer, to schedule social media posts across multiple platforms to get the most content reach.
3. SlideShare Presentations
If you haven't yet encountered SlideShare in your area of work, think of this platform as the YouTube of PowerPoint-esque presentations. There is a large and engaged community that accesses this platform which would undoubtedly love to take advantage of your quality content.
Repurpose your blog post into a SlideShare presentation to reach this new audience. The perks of SlideShare presentations are that they can embedded onto other blog sites (like a YouTube video), allowing for easy shares.
How do you create one? If you've ever created a PowerPoint in the past, you're pretty much good to go. You could also use Haiku Deck, which recently partnered with SlideShare, if you feel less proficient in PowerPoint.
4. Templates and Checklists
Consolidating your blog content into an actionable template or checklist is a fantastic way to encourage your readers to take action on your suggestions.
For example, How to Start Up Your Online Marketing Campaign in 5 Steps.
By creating a downloadable template or checklist in PDF form, your readers can now have a tangible medium (which you can sprinkle with your branding and design) to implement your advice in their own life. These can help grow your email list as well, by including an email opt-in in order for readers to download your PDF
5. Videos
Videos are not as complicated to create as they used to be, and platforms like YouTube are thriving and are more abundant than ever. Create videos centered around your blog content to gain more reach.
Do you have to invest in expensive production equipment? Not at all! Even an iPhone 6 has the ability to produce a decent quality video. Pair it with something like a GorillaPod, use an editing software like iMovie, and you're well on your way to creating engaging video content.
6. Podcasts
On a similar vein, Podcasts are a great way to repurpose your blog. In fact, blog/podcast hybrids are an exceedingly popular medium right now, and it can absolutely boost website traffic.
Use your blog posts as a leveraging point for material you can talk about. Maybe chain a few related blog posts together for a podcast on a specific topic, for example, or use it as a platform to dive even deeper into a complicated blog post topic. You can answer questions, have guests on your show... or just keep it short and simple by reading some excerpts from your blog and elaborating on them.
Always be sure to include brand name, and note your website URL.
For some other great ideas on repurposing your content for digital marketing success, check out this recent article at Siteoscope called Content is King and Queen: Repurpose Content for an Evergreen Marketing Strategy.
Unsure how to get started with a content marketing solution? Looking to explore new marketing mediums? Don't hesitate to send us an email or give us a call. We would be happy to help!