App of the Week – Marco Polo
Published on January 4, 2018
What is Marco Polo – a remarkable new messaging app that’s creating quite a stir in the tech community – named after?
Is it the watery call and response game that has made a splash at pool parties since time immemorial? Or is it for the famed explorer himself, who opened new roads for trade and cross-cultural exchange, the likes of which his contemporaries never could have dreamed of?
Well, the colorful, beach ball-heavy design of the app seems to give the answer away. But it isn’t hyperbolic to compare Marco Polo to that legendary explorer, either; after all, this is an app that is truly blazing a trail in the way that we can use our smartphones to communicate across space and time.
Marco Polo is a video messaging app that has the potential to completely upend Facetime, Snapchat, or any other video messenger you’re currently using – because it rolls all of their best features into one addictive, easy-to-use package.
Users can fire up Marco Polo to engage in face-to-face video communications either one-on-one, or with an entire group of family and friends. With one tap, you can send a “polo,” allowing you to either communicate in real time, turning your phone into a sort of video “walkie talkie,” or to or leave a message for your friends to respond to at their leisure, with no worries that your message will expire or self-destruct.
Even better, while you’re using Marco Polo, you can spice up your video messages with AR-assisted doodles and filters. Trying to have a video chat while you’re on the go or in the middle of a project? The app is totally hands-free. And, best of all, the app is totally free to use; because almost all of your messages will be stored on the company’s server, you won’t ever have to worry about eating into your phone’s memory in order to store and re-watch your favorite video messages again and again.
Think there are any other messaging apps that our team needs to try? Want to connect with us about the best ways to use Polo, Snapchat, or Instagram for your team’s communication and marketing needs? We’d love to hear from you! Drop us a line on Facebook or Twitter to keep the geek speak going!