Five Handy Resources for Every Email Marketer

Published on September 2, 2016

Email marketing is the workhorse of any solid content marketing campaign – it is a consistent way to share your content, foster brand loyalty and retention, and drive plenty of hot leads to your site.

But when you’re working on your email campaign, don’t be afraid to expand your focus, to look for new opportunities, tools, and avenues for creation. The landscape is positively bursting with tools that will help you streamline, test, or improve the reach of your email marketing – often at little to no cost!

With that in mind, here are five online resources that every email marketer should take a look at:

1.) Test Your Subject Lines with Touchstone

There are all sorts of tactics that marketers try in order to hack their subject lines and boost their open rates: Personalization, calls to action, shorter character limits. But wouldn’t it be nice to have a tool that could test your subject line’s efficacy before sending your campaign out into the digital wild?

Touchstone’s “Subject Line Analyzer” tool (available by subscription, with a free trial option) allows marketers to instantly test (and re-test) their subject lines for potential open, click, and delivery rates, based on both your campaign history and industry/sector trends.  

2.) Pre-test Your Deliverability Rates With SendForensics

SendForensics is another handy tool for marketers, allowing us to hone in on potential delivery and impression rates without having to wade through failure messages, errors, or bounces. SendForensics is a totally free service; just create an account and send a few sample emails to the site. From there, the program will preemptively test and rate your deliverability, score your live campaigns, and stack your marketing up against industry and regional standards.

3.) Instantly Quantify Your Experiment Results with IsValid

Many of us got into digital marketing because we love experiments and data sets. But still – that’s what Google Analytics and digital calculators are for, right? For another quick option to gauge the results of your email marketing A/B testing, try IsValid!

To test if the conversion results of the tweaks you make to your subject lines or content have a statistical significance, just enter the results of your original campaign, then your experimental campaign. The free IsValid tool will automatically quantify and qualify your results for significance and improvement – giving you one fewer thing to have to stress over.

4.) Get Inspired by ReallyGoodEmails…

Sometimes, email marketing can seem like an endless slog. Maybe Outlook is causing you stress, maybe you’re lost in a sea of metrics or data. Whatever the case, it can’t hurt to check out a few really cool campaigns and rediscover why email marketing is so effective in the first place.

ReallyGoodEmails is a compelling collection of email content, searchable by industry, type, or style. Whether you’re looking for fresh ideas or confirmation that you’re on the right track, these designs are sure to make you smile.

5.) …Or the HTML Email Gallery

Still looking for something to tickle your fancy? The HTML Email Gallery is another resource for marketers looking to recharge or rediscover the potential of digital couponing or newsletters. Whereas ReallyGoodEmails highlights all sorts of designs and styles, though, the HTML Email Gallery lives up to its namesake, showcasing only unique, intricately-designed HTML emails.

Any great resources we missed? We’d love to hear from you! We’re always looking for the latest and greatest in digital marketing tricks, hacks, and innovations. We live and breathe online content, and we’re here to offer a helping hand to any Chicagoland businesses looking to start marketing with multimedia content, email, or social media. Drop us a line today to get the conversation started!  

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