Social Media Overtakes Entertainment Online: Here’s What that Means for You

Published on December 2, 2015

Social media is more popular than ever. In fact, it’s now our single favorite thing to do online.

According to a recent report published by The Guardian, social media use now accounts for nearly a fifth of the total time that people spend online.

The Internet Advertising Bureau study revealed that social media – including blog-based platforms like Reddit – accounted for 17% of all online time, up from 12.2% just last year. At the same time, use of the Internet for entertainment, such as listening to music or streaming videos on YouTube, has dropped from 22.1% to 12.4% of online time.

What’s behind this shift?

One answer may be our growing dependence on mobile devices. While social media use makes up only 10% of time spent on desktops, it comprises 20% of the time we spend on mobile devices.

And at the same time, according to The Guardian, consumers currently spend 55% of their total online time on smartphones and tablets, compared to the 40% spent on desktops.

What does this mean for your business?

Whether you’re a tech startup or a restaurant, social media is a fact of life in 2015. It’s where your audience is, and you need to focus on it. But, more than that, social media is a powerful tool for reaching new audiences and expanding your business.  

At a time when the state of SEO is rapidly changing, social media remains vital to search optimization and getting your compelling content shared across multiple platforms. Organic social sharing is a great, easy way to make sure your content is accessible and seen by as many potential customers as possible.

What’s more, easy-to-use tools like smart automation, post management, and social prospecting make it easy to optimize your social media presence without adding unnecessary hassle to your workflow.  

So whether you need to build your social media presence from the ground up or you’re just looking to pick up the latest tricks, we’re here to help! Drop us a line and we’ll get you started on the path to social success.

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